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Paul wILSON

Assistant Professor of Entrepreneurship

Current Courses

Professional Background

For the last 20 years Paul Wilson has been a marketing technologist, specializing in search, content strategy, and application development. He earned his Master of Science from Carnegie Mellon University in Information Technology – eBusiness. He has managed digital projects for hundreds of small businesses, and has held senior marketing positions for large corporations. In August of 2017, Paul joined the Entrepreneurship department as a full time faculty member. In this role, he utilizes his industry experience to help students explore the vast potential of earning a living on the Internet.

Academic Research

Paul’s research focuses on the role of digital and entrepreneurship in emerging markets of developing countries. In particular, he is interested in solutions that can enhance the capability and performance of digital entrepreneurs globally. He has completed a field study in the Republic of Congo (2017) and in Ghana (2019) on how digital entrepreneurship training influences underserved entrepreneurs. Moving forward, Paul is studying the impact of entrepreneurship solutions ranging from ‘zero budget’ business models to the monetary impact of artificial influence in online entrepreneurship. The purpose of these research efforts are to assist entrepreneurs in both impoverished and affluent areas to improve their life’s circumstances and provide economic growth in their communities.

Academic Interests

  • Digital Commerce
  • Content Strategy
  • Search
  • Outsourcing

Courses Taught

  • ENTR 180 The Cycle of Cash
  • ENTR 201R Entrepreneurship Leadership Practicum
  • ENTR 283 Small Business Creation (On Campus & Online)
  • ENTR 380 Social Entrepreneurship
  • ENTR 383 Entrepreneurship and Small Business Management
  • ENTR 390R [Special Topics] Crowdfunding
  • ENTR 390R [Special Topics] Search Engine Optimization (SEO)
  • ENTR 390R [Special Topics] Mobile Application Development
  • ENTR 390R [Special Topics] Web Development
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